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Media and Technology for Bands
Sunday, February 21, 2010
Posted by: Randall Gollard | Posted in: News,
Not only does technology influence how we create music, record music and experience music, it also has a great influence in how we sell, or otherwise make our music "visible" to the world.
Here's a nice article from the Los Angeles Times addressing many of these new rules of the road, for all bands.
Flea from the Chili Peppers is quoted in the article, saying that the old ways of landing a record deal have gone by the wayside. Internet exposure, Google searches, corporate sponsorship along with constant touring, social media and web exposure is the key for new rock bands to be heard - and rock bands have a much harder time getting exposure than pop divas or country singers. I know that I keep up with Source Audio's continually growing artist list by becoming fans on their Facebook page, friends on Myspace pages, and signing for email newsletters on their websites. I am constantly becoming informed about all the news of Galactic, Soulive, the Allman Brothers, Bela Fleck, Porcupine Tree, etc., without having to do a thing. Make things easy for your fans!
One band featured in the article even changed their name, due to the confusion that might be encountered by new fans, as a band with a similar name exists in Europe - and they would both show up in the same Google searches.
Type your band's name in Google and see who is getting YOUR exposure.
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